The slogan is "Wouldn't it be a shame if birds never used their wings?", and this is illustrated by birds using machines to get around, e.g. standing on an escalator or using a skateboard. I agree with the sentiment, but I don't really see how it leads to their conclusion ("Buy our car!"). My reaction is that we should make the most of our natural abilities, e.g. walking up the stairs instead of using an escalator/elevator, or going for a swim. (Cycling is a bit of a grey area, since it's human powered but still involves a machine.)
More generally, I think the problem with modern cars is that they all just blur together; vintage cars have character, but I can't tell the difference between a Renault and a Ford unless I read the name on the back. I'm guessing that there are some subtle differences, but adverts like that don't tell me what they are. Ah well, maybe I'm just not the target audience.